Privacy Policy
Last Updated: 2026
Holly Close ("we," "us," "our," or "Company") operates the holly-close.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and engage with our Mecca Bingo affiliate content.
Information We Collect
We collect information in the following ways:
- Personal Data: Name, email address, and other contact details you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Persistent and session-based cookies for tracking and functionality
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns
- Analytics: Aggregated browsing behaviour and engagement metrics
How We Use Information
We use collected information for:
- Tracking affiliate referrals and commissions from Mecca Bingo and partner operators
- Analysing website traffic and user behaviour through analytics platforms
- Improving website functionality, content, and user experience
- Sending you marketing communications (with your consent)
- Complying with legal obligations and fraud prevention
- Processing affiliate payments and account management
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security
- Performance Cookies: Measure website usage and analytics
- Affiliate Tracking Cookies: Track referrals to Mecca Bingo and affiliate partners
- Marketing Cookies: Deliver personalised content and advertisements
You can manage cookie preferences through your browser settings. Opting out of non-essential cookies may affect your experience. For more information, visit www.allaboutcookies.org.
Third-Party Links
Holly Close contains affiliate links to Mecca Bingo and other gambling operators. We are not responsible for their privacy practices, data collection, or content. We encourage you to review their individual privacy policies before providing personal information. Third-party operators operate independently and are subject to their own terms and regulations.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the right to:
- Access your personal data we hold
- Correct inaccurate information
- Request deletion of your data ("right to be forgotten")
- Restrict processing of your information
- Data portability (receive data in machine-readable format)
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Personal data: For the duration of your relationship with us plus 7 years (for accounting/affiliate records)
- Cookies: As per cookie type (typically 13 months for analytics)
- Usage logs: Up to 12 months
You may request deletion sooner, except where legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact:
Email: [email protected]
Website: holly-close.com
Please allow 30 days for responses to data access requests.
Disclaimer: This website is an affiliate publication. We earn commissions from Mecca Bingo and other operators. Gambling involves risk. If you suspect problem gambling, contact GambleAware or the National Problem Gambling Clinic.